• Work
  • About
  • Awards

Amy McFarland | Clean Slate Design

  • Work
  • About
  • Awards

Catalogue :: Gardens, Art and Commerce in Chinese Woodblock Print

Client: Huntington Library, Art Collections, and Botanical Gardens

176 pages

8.25”W x 12.25”H

:: :: ::

These prints carried a certain sweetness and preciousness that needed to be conveyed through the design. I proposed producing a smaller, but proportionally taller than most average sized books. I wanted to play up the actual color of the chop (signature seal), which is more cinnabar in color than what we think of as traditional Chinese red. I positioned the titles of the works, written in Chinese, at the edge of the page to echo a traditional layout of Chinese calligraphy. On the cover, a line art drawing of a Chinese market scene extended to the spine and back cover. This section was printed on cotton cloth. The bottom band was printed on a coated paper stock to maximize the subtle colors and simple composition of this print. A matte laminate called “soft touch” was placed on top of this four-color image. Creating tactile books when appropriate is something that I like to pursue.

IMG_2988_cover1.jpg
IMG_2996_endsheets.jpg
IMG_2997_halftitle.jpg
IMG_3002_pre title.jpg
IMG_3005_title.jpg
IMG_3006_preTOC.jpg
IMG_3012_TOC.jpg
IMG_3027_P&Ack.jpg
IMG_3033-2_Notes to reader.jpg
IMG_3035-2_fold2.jpg
IMG_3037_Intro2.jpg
IMG_3039_chapter1.jpg
IMG_3041_entry1.jpg
IMG_3043_entry1.jpg
IMG_3045_Names.jpg
IMG_3047_interior1.jpg
IMG_3049_back.jpg
IMG_3057.jpg
IMG_3056_front&back.jpg

Powered by Squarespace.